COSTA MESA, CA., January 4, 2010 – Bravado, the world’s leading global music merchandising company, has completed an agreement with Playmates Toys whereby they will create a signature line of figures and dolls for the most successful entertainer of all time, Michael Jackson.
“We are delighted to expand our successful line of Michael Jackson collectible memorabilia by working with Lou and his innovative team at Playmates Toys,” stated Tom Bennett, Chief Executive Officer of Bravado. “This new line truly celebrates Michael’s unmistakable style and irreplaceable talent. Bringing in Playmates as a licensee only further cements Michael’s retail visibility and helps commemorate and preserve the legacy that is Michael Jackson.”
“Michael Jackson as a global icon leaves a legacy in music, dance and fashion that remain unrivaled,” added Lou Novak, President of Playmates Toys. “We will honor his talent and his art expression by delivering a spectacular, highly detailed product line to inspire fans, collectors and new found enthusiasts.”
Michael’s incomparable style comes to life as Playmates rolls out an authentic collection replicating iconic images with cool “Michael” dance poses, music and embellished fashions. First wave will launch in 2010.